Connections to be made?: social media use by infrastructure organisations supporting the VCS in the West Midlands

Connections to be made?: Social media use by infrastructure organisations supporting the voluntary sector in the West Midlands [PDF]

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Results of a 2014 survey of social media use by infrastructure organisations supporting the voluntary sector in the West Midlands, resources and recommendations for further work in this developing area.  This piece of research aimed to improve relationships and increase communications amongst participating organisations and between the voluntary and public sectors across the West Midlands.

The research was conducted between January and July 2014 by Pauline Roche while under contract at regional infrastructure body RAWM, and was funded by Improvement & Efficiency West Midlands under their ‘New Ideas Fund’.

22 infrastructure organisations in the West Midlands were identified and sent a 10 question survey in January 2014. This was followed up by 2 more email reminders and then a
personal phonecall to those who had not responded. 14 completed responses were received by March 2014, a 63% response rate.

The survey results are in Part 1: Creating a baseline. The list of organisations contacted and their Twitter activity between March and July 2014 are in Appendix 1.

The survey was followed by desk research to identify regional and national comparative data sources including open data. This forms Part 2 of the report.

A list of LinkedIn groups for charities was also compiled. Further details for each of these groups and their growth between March and July 2014 is in Appendix 2

We also identified information and technical exchange events and structures in the West Midlands region where the VCS is either the main subject or topics of interest to the VCS are discussed. This information forms Part 3 of the report

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