Make yourself easier to find on LinkedIn

I’ve been using LinkedIn, and advising people on how to use it, for 10 years.

I use it to find phone numbers or email addresses, to check out business contacts I’ve just met or I’m about to meet, to search for topics I’m researching, to check my dashboard and/or to post comments and content (including cross-posting content to my Twitter account).

In my opinion as a business advisor, if you have a LinkedIn profile,  you should customise your LinkedIn public profile URL so your profile looks more professional, and so it can be found more easily by people with whom you want to connect.

INSTRUCTIONS ON HOW TO CUSTOMISE YOUR LINKEDIN PUBLIC PROFILE URL

  • As in the example below of my LinkedIn profile, go to your LinkedIn profile by clicking on your profile photo on the top right of the menu bar on the Home page and choose ‘View profile’.

  • Click on ‘Edit public profile & URL’ on the right side of the page

 

 

 

  • Navigate to the ‘Edit URL’ section on top right and click on the pencil icon by your current URL e.g. www.linkedin.com/in/paulineroche

 

 

 

  • Customise your URL by overwriting what’s there, including deleting the numbers which LinkedIn automatically adds when you sign up e.g. yourname.

Hint: If your name has already been taken by another LinkedIn member, use a middle name or initial to personalise yours.

Note: Your LinkedIn custom URL must contain 5-30 letters or numbers. LinkedIn does not allow you to use spaces, symbols, or special characters.

  • Save your new public profile URL by clicking on the SAVE button.

Note: You can change your URL up to 5 times within 6 months, but changing it may make it more difficult for people to find you.

NEXT STEPS

  • Add your customised LinkedIn URL to your email signature, and any other places where it might be useful e.g. on your business card and/or on your website.

  • If you like, let me know what you think of this tip, and if you have any other questions about LinkedIn.

 

 

The power of using your LinkedIn contacts – how to search them

Post updated Dec 7th 2017

 

I was once asked if I knew anyone who had connections with a hospice – at first I thought I didn’t, but then I decided to leverage (see  my 2013 blog about this) my LinkedIn contacts.

Anyone on LinkedIn can do it – here’s the route: enter ‘Hospice’ in search box at top left of page, choose ‘Hospice in People’ then filter your search e.g. you might just want a list of your ‘1st connections’ who know about hospices.

By doing this (using the filters on the right hand side of the page), I discovered I knew 9 people amongst my ‘1st connections’ who had a connection to a hospice – if I included my ‘2nd connections’, I found out that I know 1,251! I could then narrow the list further by using the ‘Location’, ‘Current Company’ and/or ‘Industry’ filters.

For me, it was enough to be able to choose from amongst my ‘1st connections’ but I was glad to know that I had further options, should I not have had any choice amongst them.

I was an early adopter of LinkedIn and I’m delighted that it’s standing the test of time – if you have any other questions about how you could use this great social media platform to help your business or community group, and you think we could help you, please get in touch.