How do you review your digital footprint?

post revised and updated Mar 2018

TWEAKING SOME PRACTICES: IT’S NOT ALL OR NOTHING

Having discussed wider and strategic issues in the previous two articles in this series (Smart Cities: smarter VCSE and Digital governance) we thought it necessary in this article to provide some practical guidance for organisations about how to incorporate such activities into their operational activities.

MODIFICATIONS

This is a process of making modifications and not necessarily making wholesale changes within your organisations or practice.

All organisations use some form of IT and therefore have an existing digital footprint (“one’s unique set of traceable digital activities, actions, contributions and communications that are manifested on the Internet or on digital devices” – Wikipedia).

Organisations use technology to monitor activity and therefore have access to specific and bespoke data.

WEBSITES

Websites are commonplace for most organisations and provide an excellent shop window for services and activities but do we make the best use of them, including to meet and collaborate with others?

DIGITAL TRANSFORMATION

As a sector we are now hearing a great deal about digital transformation – there are individuals and organisations that would advise us as to how to maximise our digital presence and data footprint but, unless organisations understand and own their own journey, they will not get the full benefit of the activity.

This article therefore provides some guidance as to how to review your activity

DO YOU KNOW WHAT DATA YOU KEEP?

Do you believe that you could improve how you manage your digital footprint?

Have you:
• Discussed with your board how technology might help with your work?
• Identified staff processes and progress?
• Identified any time constraints?

DIGITAL FOOTPRINT

Does your digital footprint tell your story, celebrate your successes, and promote the numbers (people, events, networks, outcomes) you achieve, the issues you address, the impact you make?
How do you market or promote your organisation?

Do you use leaflets, networking, blog, social media (Facebook, LinkedIn, Twitter), your website?

DIGITAL BY DESIGN

• What data do you keep about your activities, your users, your funding sources, other?
• How do you present your data? In annual reports, in funding applications, in other publications?

EXPLORING YOUR DIGITAL PRESENCE

We have divided an organisational digital presence into two distinct categories: fixed and fluid.

FIXED

Fixed digital includes websites and other IT processes. While the organisation has input into such activity, such resources can be inflexible, often purchased and maintained externally, used to promote and record organisational activity.

Web presence (fixed): What does it say about you, what information do you share, who is/are your target audience(s)? Develop a digital presence that tells your story, using narrative and data to represent impact and outcomes that are being achieved, and not just the information that represents how you fulfil contract obligations. What does your website say about your organisation?

FLUID

Social Media (fluid/flexible): Facebook, LinkedIn, Twitter, Instagram, WhatsApp.

What does your use of social media say about your organisation? With social media, often controlled and administered in-house, you have more flexibility over your digital presence and can use this media to portray more intimate insights into the organisation.
Who manages your Facebook page, LinkedIn organisation page, Twitter account, website content? You, your staff and board can decide what stories get told using as many or as few of these platforms as make sense for your organisation – go where your users are.
Do you measure the impact of your marketing? Blogpost reads, e-bulletin circulation, Facebook followers, leaflet distribution, LinkedIn connections, Twitter followers and re-tweets, website use – create a baseline using analytics, and monitor changes so you can stay in the loop.

PEER TO PEER LEARNING

You can interact with peers from your sector in this area at various events and meetup groups. Peer to peer learning with other non-profits about using technology to achieve outcomes is a great way to learn and practice new ideas in a safe and supportive environment.

EVENTS

BarCamp Non Profits unconference brings together people from tech and digital with people from non-profits (charity, academic, government, arts and culture, etc) to exchange ideas and learning, in London

Net Squared Midlands: tech for social good is a West Midlands-based tech for good group, part of Net Squared a global network, with regular free events for people interested in using web or mobile technology for social good. “NetSquared brings together nonprofits and activists, tech leaders and funders, and everyone who’s interested in using technology for social change”.

NFP tweetup – informal evenings of thought-provoking sessions, sharing and discussion focused on how not-for-profit organisations can make the best use digital media and technology, in London

Tech for Good Near You – online real time searchable map of tech for good events in the UK and Ireland

VCSSCamp (Voluntary and Community Sector Support) is an unconference for people from VCS local infrastructure organisations to meet and talk about the ways they use digital tools and technology in their work; annually in Birmingham, other places by arrangement with the organisers

MANAGING DATA

Data management tools (some are open source software) allow you to have more control over data about your organisation, your area and your issues.

Your organisation could make use of free online tools to find, manage and visualise data such as:

and

This is a process of making modifications and not necessarily making wholesale changes within your organisations or practice.

TIMELINE AND ACTIVITY

Engaging in the above activity may look like a great deal of commitment – it isn’t.

We would estimate a maximum commitment of 20-30 minutes per day. Make it a part of your weekly timetable and activities and develop an organisational ‘cultural’ commitment to increasing your digital and data literacy.

It is more about doing things differently, adjusting how you work, making more efficient use of IT and digital.

WHAT NEXT?

If you or your organisation wants some strategic help to take any of these ideas forward, please contact us for a discussion about how we might help you progress.

READING

OTHER ARTICLES IN SERIES:

Smart Cities: smarter VCSE

Digital governance

Digital skills: looking at the data – Part Two

The first of these two posts was originally published in Sept 2016; both posts reflect the latest data in various reports, including the second annual Lloyds Bank UK Consumer Digital Index 2017: Benchmarking the digital and financial capability of consumers in the UK, and the fourth annual UK Business Digital Index 2017: Benchmarking the digital maturity of small businesses and charities in the UK

This post is Part Two of two posts:

Part One looks at some data on online and digital skills in the UK population as a whole

and

Part Two looks specifically, at 2 regions of England (West Midlands and East Midlands) where we are working with some people in smaller charities and some people in the tech communities.

PART TWO

We at RnR Organisation are working to increase and improve basic digital skills and use of technology in smaller charities in order for them to achieve their aims more effectively. This second post looks at digital skills in UK SMEs and charities, including in the West Midlands and East Midlands.

Basic Digital Skills

Basic digital skills are defined as:

1.      Managing information

2.      Communicating

3.      Transacting

4.      Creating

5.      Problem solving

Basic digital skills in SMEs by region

 

 

 

 

 

 

 

 

 

 

 

Barriers to doing more online for SMEs by region

Basic digital skills in charities by region

 

 

 

Regional data on charities

The Lloyds Bank Business Digital Index 2017 measures the digital capability of 2,000 small businesses and charities across the UK

The report concentrates on small businesses but it does have a very useful section on charities, especially useful for us being the data about charities in the regions – the two digital demographics diagrams for small businesses and charities are below

(1) Small businesses

(2) Charities

NCVO Almanac

The other key source of regional data about charities/voluntary organisations is the NCVO Almanac 2018

 

 

 

 

 

 

 

Tech companies and VCS organisations making social impact together

All people in tech companies want to improve the lives of their stakeholders, and this can include helping organisations in the charitable or voluntary and community sector (VCS) low or pro bono, an activity usually known in business as Corporate social responsibility (CSR) or Corporate responsibility (CR).

This can include giving the VCS organisation support to use technology better, and more, possibly to automate some of the more repetitive and time-consuming processes in the organisation.

It might also mean joining the Board of a VCS organisation as an unpaid Trustee or Director in order to assist with good governance.

We want to support tech companies and VCS organisations in the Midlands to grow and develop those kind of relationships. We can see there are mutual benefits to be had.

Benefits for the tech companies

Benefits for the tech company can include that the company can offer development opportunities to their staff to increase their employability and retain their talent. They can learn more about and engage better with their local area and community. They can develop new products and services, or improve existing ones. They can gain satisfaction from helping and reinvesting some of their profits and resources in the local community.

Individual staff members can get satisfaction from helping a VCS organisation which helps people in their local area and community.

Benefits for the VCS Organisation

Benefits for the staff of the VCS organisation can include that they can improve their technical and digital skills, thus increasing their employability.

The organisation can learn about opportunities to change some of its processes, possibly freeing up valuable time to spend it with users of their services. They can offer opportunities to local tech companies who want to fulfil their CSR.

How we can help 

We are members of the collaborative workspace and community of changemakers Impact Hub Birmingham.  We also do project work around open data at the incubation centre of the Birmingham tech community Innovation Birmingham. We have built excellent relationships with colleagues and companies based in each of these spaces.

This, and our many years of senior level experience and networks in the wider voluntary and public sectors, plus our wide social media networks, makes us ideally placed to bring together people from both the voluntary sector and tech companies under the tech for good/social impact banner.

Tech for good meetups and other initiatives

In 2015 we co-founded Net Squared Midlands (@Net2Midlands), a local branch of the global Net Squared network of tech for good groups. We run regular Net Squared Midlands sessions at Impact Hub Birmingham. Every month or so we run a session to bring tech companies and not-for-profits together to address topics of mutual interest e.g. agile processes, using video better.

We also co-founded the unconference for voluntary sector infrastructure organisations interested in digital transformation, VCSSCamp, hosted annually since 2013 at Innovation Birmingham. We work on a number of other related initiatives including the UK Open Data Camp and the West Midlands Open Data Forum

Want to know more?

We are taking these ideas further. If you’re from a tech company or a VCS organisation, or a strategic body which supports these organisations, and this post has sparked your interest, please get in touch with us to find out more and to start a conversation.

MORE RESOURCES

How charities can work with tech companies by Sam Applebee, 3 Aug 2017

Starting your nonprofit:digital partner relationship on the right footing [Conversation Menu], CAST – Centre for the Acceleration of Social Technology, 2017   

Tech for good near you [growing list]

Thanks to Joel Blake OBE, Social Innovation Consultant, for some of his expert insights in this field

Good things come…

Image

Photo from NG Events Ltd

Ever since I was the CEO of The Digbeth Trust, meeting with the then-head of Digital Birmingham to discuss the ICT needs of voluntary organisations in Birmingham, I’ve been clear that many voluntary organisations, especially the smaller ones, really need financial and other support to get the ICT equipment to help them do their work better, and thus be able to help their beneficiaries in more efficient and effective ways.

So I am pleased to see that there is an event in Birmingham on April 10 2014 to launch a Connectivity vouchers scheme to help fund a new faster broadband connection for small and medium-sized businesses, charities, social enterprises and other not-for-profit organisations. It’s funded by the Government’s Urban Broadband Fund and the European Regional Development Fund, and managed by Digital Birmingham.

Digital Birmingham will cover up to £3,000 of the connection costs for eligible organisations (that’s usually enough to pay for all the work) and it’s a grant not a loan, so you don’t have to pay it back.

The voucher scheme is also available in Coventry, although there doesn’t seem to be an event, just a page where eligible organisations (SME (small or medium-sized enterprise) or are a third-sector (voluntary) organisation within the Coventry City Council area) can register their interest

So as vouchers are available on a first come, first served basis, I’ll be encouraging all the charities, social enterprises and other not-for-profit organisations that I know in Birmingham and Coventry to be registering their interest asap – and if you work with those organisations, can I ask you to do the same? Being better connected helps us all.